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Bionast is a leader in the supplement industry, offering premium-quality dietary supplements made from natural, organic ingredients. The company's FDA-registered USA facility ensures GMP-certified, vegan, and third-party tested products.
The Challenge
Bionast needed to differentiate itself in a saturated market through premium packaging and cohesive brand identity while meeting regulatory requirements.
- Establish trust through premium visual identity
- Appeal to consumers and private-label clients
- Stand out on digital and retail shelves
Mood Board
The solution
Partnering with our creative team, Bionast implemented a design-first strategy that highlighted its unique strengths. This included:
The solution
Partnering with our creative team, Bionast implemented a design-first strategy that highlighted its unique strengths. This included:
Brand Logo and Typography
Logo
Utilizing the Bionast isologo and logotype in consistent applications, with approved color variations of Pine Green (#215759), Night Blue (#0E3744), and Apple Green (#B96911).
Typography
Incorporating Goodly as the primary typeface for premium appeal and Outfit as the secondary font for legibility and versatility.
Brand Logo and Typography
Logo
Utilizing the Bionast isologo and logotype in consistent applications, with approved color variations of Pine Green (#215759), Night Blue (#0E3744), and Apple Green (#B96911).
Typography
Incorporating Goodly as the primary typeface for premium appeal and Outfit as the secondary font for legibility and versatility.
Packaging Design
Core Elements
Highlighted "Made in the USA," "GMP Verified," and "Third-Party Tested" badges prominently to establish trust. Used clean layouts with clear Supplement Facts and benefits to enhance readability.
Visual Appeal
Applied a modern color palette (Pine Green and Night Blue gradients) to communicate professionalism and eco-friendliness. Added Apple Green accents for CTAs and highlights.
Structure and Material
Ensured packaging was durable and visually striking for both e-commerce and retail settings.
Packaging Design
Core Elements
Highlighted "Made in the USA," "GMP Verified," and "Third-Party Tested" badges prominently to establish trust. Used clean layouts with clear Supplement Facts and benefits to enhance readability.
Visual Appeal
Applied a modern color palette (Pine Green and Night Blue gradients) to communicate professionalism and eco-friendliness. Added Apple Green accents for CTAs and highlights.
Structure and Material
Ensured packaging was durable and visually striking for both e-commerce and retail settings.
Highlighted Products
Liver Support NAC & Zinc
Features an 8-in-1 herbal blend (e.g., Milk Thistle, Dandelion Root) with bold icons such as "Alcohol-Free" and "Natural Ingredients." The design incorporates dynamic gradients and a clean Supplement Facts section for quick readability.
Magnesium Plus
Uses a modern blue palette to reflect calm and restoration, with icons emphasizing "Family Size" and "90-Day Supply."
Super Mushrooms
The warm-toned packaging highlights adaptogenic benefits with ingredients like Reishi and Lion's Mane Mushrooms, coupled with a clear badge layout for certifications.
Mushrooms Boost
Capsules focus on a blend of 10 mushroom extracts, displayed on earthy, inviting designs that resonate with health-conscious consumers.
Lion's Mane Capsules
Simplified yet elegant designs showcase its dual extract format, appealing to customers seeking brain and focus support.
Liver Support NAC & Zinc
Features an 8-in-1 herbal blend (e.g., Milk Thistle, Dandelion Root) with bold icons such as "Alcohol-Free" and "Natural Ingredients." The design incorporates dynamic gradients and a clean Supplement Facts section for quick readability.
Magnesium Plus
Uses a modern blue palette to reflect calm and restoration, with icons emphasizing "Family Size" and "90-Day Supply."
Super Mushrooms
The warm-toned packaging highlights adaptogenic benefits with ingredients like Reishi and Lion's Mane Mushrooms, coupled with a clear badge layout for certifications.
Mushrooms Boost
Capsules focus on a blend of 10 mushroom extracts, displayed on earthy, inviting designs that resonate with health-conscious consumers.
Lion's Mane Capsules
Simplified yet elegant designs showcase its dual extract format, appealing to customers seeking brain and focus support.
Mockups and Prototypes
- Created 3D mockups showcasing the packaging for key products, emphasizing clickable icons for benefits (e.g., "Alcohol-Free," "Vegan").
- Designed mockups for e-commerce product pages with striking visuals and interactive Supplement Facts layouts.
Regulatory Compliance
- Incorporated FDA disclaimers and required information seamlessly within the design.
- Standardized ingredient descriptions across labels for consistency and accuracy.
Mockups and Prototypes
- Created 3D mockups showcasing the packaging for key products, emphasizing clickable icons for benefits (e.g., "Alcohol-Free," "Vegan").
- Designed mockups for e-commerce product pages with striking visuals and interactive Supplement Facts layouts.
Regulatory Compliance
- Incorporated FDA disclaimers and required information seamlessly within the design.
- Standardized ingredient descriptions across labels for consistency and accuracy.
The Result
Enhanced Brand Recognition
Packaging redesigns increased online recognition and boosted consumer trust.
Improved Sales
Products like Super Mushrooms and Liver Support NAC & Zinc saw a 25% increase in sales, driven by visually engaging and informative packaging.
B2B Growth
The private-label program gained 20+ new leads as the professional designs appealed to potential partners.
Conclusion
Bionast's success demonstrates the impact of design innovation in the supplement industry. By prioritizing cohesive branding, functional yet attractive packaging, and a consumer-first approach, Bionast has solidified its position as a trusted leader in the market.
Is This Right For You?
You Need This If:
- Your website looks outdated or unprofessional
- You have minimal or zero automation
- You get 50+ monthly inquiries across multiple platforms
- You're losing leads to faster competitors
- You miss opportunities after business hours
- You want to scale without hiring more staff
Get Started
Investment:
Custom pricing based on business size and needs. Average ROI: 12x with 2-4 month payback period.
Next Steps:
- Free Strategy Call (30 min) – Analyze your situation and opportunities
- Custom Proposal – Detailed plan with AI demos and ROI projections
- 14-Week Implementation – Systematic build-out with weekly updates
- Launch & Scale – Full activation with ongoing optimization
Successful Success Cases
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At Art of Galaxy, we deliver scalable, customized solutions designed to enhance brand awareness and drive business growth.
What our clients say about us
Brooklyn Simmons
They approached our branding project with a focus on long-term growth, not just aesthetics. The new brand identity has helped us stand out in a competitive market, and we're now attracting the clients.
What our clients say about us
Brooklyn Simmons
They approached our branding project with a focus on long-term growth, not just aesthetics. The new brand identity has helped us stand out in a competitive market, and we're now attracting the clients.
Jerome Bell
I was nervous about rebranding, but the team at Art of Galaxy made it so easy and seamless. They really listened to what we wanted, and the new logo? Perfect. Our customers keep saying how much they love it.
James Watson
I thought fancy packaging was just for big brands, but they showed me how much of a difference it makes. Now our products practically fly off the shelves! It's clear they truly understand the B2B space.